Step 2: Brand Development
Creating your Corporate Identity & Marketing Collateral:
Stand out from the sea of same | Attract loyal customers | Communicate confidently | Dominate with distinction
Depending on your need, we’ll choose from the following three packages:
Foundation
Fundamentals to setup for success
$3,500 + gst
For startups or small businesses who want to secure their market segment, solidify their brand personality, and communicate the features and benefits of their offer. Keeping your current messaging and colours, I will refresh your identity. You just need a more polished, better-crafted identity.
This often includes:
• moodboard for marketing direction
• logo refresh
• colour & font usage
• brand assets
Perfect for those with a PA or people acquainted with Canva to implement themselves.
Advantage
You want it all done so you can focus on what you do best
$6,500 + gst
For small businesses or property developments to secure their market segment, solidify their brand personality, and persuasively communicate the features and benefits of their offer in their target audience’s language. On top of a new brand identity, we will also complete a piece of marketing material, whether it be pitch deck, welcome brochure or stationery. The job is complete with a brand strategy + guidelines document for your ongoing use.
This often includes:
• moodboard for marketing direction
• brand identity
• colour & font usage
• brand asset kit (taglines, badges, icons)
• social media templates in Canva
• brand and strategy guideline
Our most popular package as your business brand is up and running quickly!
Professionals
Movers and shakers that want results
$9,500 + gst
This is the ‘pull out no stops’ package. For small to medium businesses who want a complete rebrand, or deeply customized brand with bells and whistles that could improve lead conversion.
This can include corporate identity, strategy, social marketing campaign, pitch deck, employee kit, sales brochure and stationery. We complete the job with a brand strategy + guidelines document for your teams use.
Empire
Enquire within
Businesses with 15+ employees will need a custom quote as their business is inevitably more complex.
What Does That Look Like?
Here is an example of the first round of creative development for Lawnton Lakes Housing Estate. We discuss the target market, attributes and goals of the business first. Then we start creating…
Hi, I’m Aynsley
I have a deep knowledge of branding property, finance and construction businesses. 15 years and counting, my process is the secret sauce - and one I would love to share with you! I am driven by curiosity, knowledge, strategy and a passion for branding in all its forms. If that sounds like the branding solution you didn't know you needed, then let's chat!